@article{137, author = {Rohini Pande and Lori Beaman and Raghab Chattopadhyay and Esther Duflo and Petia Topalova}, title = {Powerful Women: Does Exposure Reduce Bias?}, abstract = {We exploit random assignment of gender quotas for leadership positions on Indian village councils to show that prior exposure to a female leader is associated with electoral gains for women. After ten years of quotas, women are more likely to stand for, and win, elected positions in councils required to have a female chief councilor in the previous two elections. We provide experimental and survey evidence on one channel of influence—changes in voter attitudes. Prior exposure to a female chief councilor improves perceptions of female leader effectiveness and weakens stereotypes about gender roles in the public and domestic spheres.}, year = {2009}, journal = {Quarterly Journal of Economics }, volume = {124}, pages = {1497-1540}, }